Build one useful AI workflow for your business
You don't need an AI strategy. You need one job that AI does well, that you can check, and that saves you time every week. This course walks you through building it on your own business, one step at a time.
In 30 seconds
- Built for owners of small businesses and solo operators, not for technical teams.
- You work on your own offer, your own customer questions and your own process.
- Every lesson ends in something you keep: a clear offer, a question list, an answer, a message, a written process.
- The capstone is a small inquiry desk you can review before anything reaches a customer, with AI feedback on your work.
- It comes with membership, along with the weekly live class and the monthly labs.
What you build, lesson by lesson
Explain your offer clearly
Write what you sell, who it is for and what it is not, in words a customer understands. Everything else in the course builds on this.
Find real customer questions
Collect the questions people actually ask you, from emails, calls and reviews, instead of guessing what they want to know.
Turn one answer into useful content
Take one real question and turn your answer into a page, a post or a reply you can reuse.
Match the message to the lead
Draft replies that fit who is asking and what they asked, without inventing promises.
Write the process before connecting tools
Put the workflow on paper first: what comes in, what AI drafts, what you check and what goes out.
Decide whether the workflow helps
Test it on real cases and decide, with evidence, whether to keep it, change it or stop.
What makes this different
Scroll sideways to see the whole table.
| Typical AI course | This course |
|---|---|
| Shows a tool and its features | Starts with your offer and your customers |
| Made up example businesses only | Practice files, then your own business |
| Ends with a certificate for watching | Ends with a workflow you can check and use |
| Automates first, checks later | Writes the process and the checks before any tool is connected |
What's included
- Worksheets and practice files so you can rehearse each step before using your own material.
- Filled practice prompts you can copy and adapt.
- A short check after every lesson (three questions) and a 20 question review at the end.
- The capstone: a reviewable inquiry desk. Send your finished work and get AI feedback with a score for each area, usually within a few minutes. It is practice feedback, not a pass or fail.
- After the course: a plan for using what you built, and a guide for teaching the method to someone on your team.
One inquiry, start to finish (fictional business)
A small home cleaning company gets the same three questions every week: price, availability and what is included. The owner writes the offer clearly, lists the real questions from last month's emails and writes one approved answer for each. AI drafts each reply from those answers only. The owner checks the date and price, then sends. Replies go out faster, and none of them promise something the business doesn't do.
Who it's for
- Owners and solo operators who answer customer questions themselves.
- Small teams where one person handles inquiries, quotes or follow up.
- Anyone who tried an AI tool, got a generic answer and stopped.
It is not a coding course. If you can write an email, you can do every lesson.
Do I need to know anything about AI first?
No. The course starts with your offer, not with technology. If you want background first, read Start Here: AI for Sales in Plain English. The same ideas apply to any business.
Which AI tool do I need?
Any general AI assistant works, such as Claude, ChatGPT or Gemini. Use a business account if your work involves customer information, and follow the data rules in the course.
Is there a certificate?
Not for this course. It is a practice course included with membership. Our certification, AI for Sales, is separate and costs $250 when you're ready.
How long does it take?
It is self paced. Most people can do one lesson a week alongside running their business. You keep access as long as you are a member.
Who reviews my capstone?
The capstone gets AI feedback, labelled as AI feedback, with a score for each area. You can send up to three a day while you improve it.
Membership
Build your first workflow this month
$50 a month for every practice course, the AI for Sales course, the weekly live class and a new lab every month. Cancel anytime.
Questions first? Read the FAQ