# Wicked Growth Club — Brand Guidelines

Working edition, October 24, 2026. Intended page: wickedgrowthclub.com/brand.

## Foundation
Help people use AI well in the work they actually do. Explain a specific task, show the decisions and help the learner check the result. Position the learner as the person doing the work and WGC as the guide.

## Established visual references
Observed on the live homepage: Geist typography; red #EA3323; ink #111111; dark red #B8231A; white #FFFFFF; soft red #FDEBE9; muted text #5A5A5A; borders #E3E3E3. These are observed site values, not a claim that all roles have been formally approved. The source logo is downloaded unchanged from the live site. Use supplied artwork without distortion, rotation, recoloring or altered lettering. Keep it on white until approved alternate artwork is available.

## Voice
Direct, practical, conversational and specific. Start with a real question. Explain terms in plain language. Show a worked example. Include the review step. End with one useful action. Humor can reflect everyday work frustrations; never shame beginners.

Say: “Build a follow-up draft you can review.” Avoid: “Put your revenue on autopilot.”
Say: “Use the approved facts and flag missing information.” Avoid: “AI always gets it right.”
Say: “Try this on one task.” Avoid unsupported time savings, revenue claims, guarantees or invented testimonials.

## Typography and layout
Geist for interface and editorial text. Suggested weights: body 400, labels 600, headings 650–700. Use generous line spacing, short paragraphs and readable mobile layouts. Spacing and sizing in the downloadable tokens are proposed extensions of the current visual system. SVG session cards use a portable sans-serif fallback for reliable rendering; replace with approved outlined Geist if exact type matching is required in a final export.

## Images
Use real instructor photography for real people. Never fabricate a testimonial or credential. Conceptual illustrations should explain work, not imply real software results. Neutral paper-collage illustrations are a proposed supporting direction. Keep meaningful headings and lesson descriptions in accessible page text. Mark synthetic examples. Prefer legible real screen recordings when demonstrating software.

## Session graphics
Eight editable cards are included for the proposed weekly live series. These titles are editorial proposals and do not replace the live site's separate 10-session AI for Sales certification curriculum. Keep certification, self-paced programs and live-session schedules distinct.

## Production
Title and thumbnail → hook → short introduction → teaching chapters → worked example → result check → one next step. Separate HOST dialogue from VISUAL, ON-SCREEN, DEMO and EDITOR instructions. Pair each lesson with an output, assignment and follow-up question.

## Brand assets
WGC name and assets identify WGC. Asset availability does not grant endorsement or permission to create misleading affiliations. Never alter a certificate, credential ID or instructor identity. Downloadable use guidance is a proposed standard, not a legal trademark license.